First...
Then...
And then...
Aaaaaand then, via IM with @oldmanwall...
I shall pour a little on the curb for you, Twitter.
Twitter Died at 4:05 pm, January 27, 2010
The Long Tail?
UPDATED 02/04/2010:
Just need to update this with a link to one of the moving little documentaries that just launched for this campaign. Prepare for waterworks on this one in particular:
ORIGINAL POST:
This article in Marketing Daily gets at the heart of some of the challenges brands face in 2010, and the interesting avenues they are finding to spark and change conversations. Milk-Bone doesn't need help when it comes to awareness, if anything the problem is the opposite -- they become so ubiquitous they disappear from the story. So with our help they've gone beyond just a new website and TV spots. They dove headfirst into social media, letting people "friend" a service dog in training and watch it grow up on Facebook. And as the article notes, they bypassed advertising altogether and underwrote a documentary effort on PBS, of all places, putting their money where their mouth is and getting out the word on the importance of service dogs. And if the brand gets to bask in the halo of that, all the better.
other people talking about our s#%t
Here's a handy list of other people talking about our 2010 Census campaign as it kicks off, from the digital work to the TV to the multilingual partner work and beyond. I will update as the lovers and the haters line up:
Draftfcb Will Mount Anyone Who Doesn't Fill Out The Census (AgencySpy)
The Census is Really, Really Friendly. Honest.(AdRants)
A Census Campaign That Speaks in Many Tongues (NYT)
Multiple Media Carry Census Message to be Counted (USA Today)
Census Breaks Christopher Guest-Directed Spots Sunday (AdAge)
Census Ads Are Misguided, Misleading and Miss The Point (That's right, Bob Garfield hates our work. Watcha gonna do?)
Census aims to ensure affluent, educated white liberals are counted (My candidate for best headline EVAR)
The 2010 Census Digital All-You-Can-Eat Buffet
I'm excited to finally be able to reveal the work we've been doing for the last year and half, as the 2010 Census campaign is kicking into gear online. The site itself has info in 59 languages, and the hub is the Portraits of America video stories.
Certified madman Jason Kohn, director of the Sundance-award winning doc MANDA BALA, directed the video pieces contained in these interactive intersections. Welikesmall, the anti-agency out of Utah, created the environments using this rig in intersections all across the country.
Our team of designers, art directors, writers and fellow Digital Creative Director Chaz Mee here at Draftfcb pulled it all together.
We'll be on Facebook, of course. And Twitter. And YouTube. And more content and Easter Eggs will be dropping after the Golden Globes. Like this, which is unfinished but is too awesome not to preview. Tell no one.
Project: What The Hell Were You Doing, Part 3
So let's say you've been out hunting.
No, not for pigs. For birds.
Yes, like that.
And let's say you wanted to mount that bird, that vessel of stories, and there's only one place and one guy you'll blow your entire salary on to touch your bird.
Well after that, you'd be hungry, right? Maybe a hankering for brisket from a BBQ joint down the road from a slaughterhouse where you can hear your own dinner mooing and the meat is so good they run out before noon. Well then maybe, just maybe you too could make the front page of the Lexington Leader. That's right. Front. Page. Boom.
Jeez, that is one shitty picture of me.
Oh, and PS, if you need to stuff a Yeti, I know a guy who can do that, too.
Go see the previous installment in this narcissistic pseudo-epic.
Project: What the Hell Were You Doing, Part 2
On an order of WTF magnitude, the current location of Howard Hughes' famous wooden flying boat, The Spruce Goose, was pretty high on the scale. This is the plane he obsessed over and only flew for one single minute, then never again.
Last spotted being flown by Mr. Burns holding Smithers at gunpoint, the giant plane now rests along the East Salmon River Highway in McMinnville, Oregon.
About halfway between this stained-glass window tribute to Dig-Dug...
...and this casino owned by a Native American tribe also responsible for spawning this great bus bench ad...
Native American tribes represent a key audience for us on this mystery project. This particular tribe coincidentally worships this, hidden in one of my favorite corners of the Natural History Museum, as a god fallen to earth.
Wow. What the hell was I talking about? Right. Spruce Goose. We passed it on our way from this shoot, and all lit up at night it was a pretty cool sight.
View Part 1 in this self-aggrandizing series
